However, another shift was occurring within the film industry as well as within Vanisri herself. Her fame had reached its peak in 1976, when Filmfare magazine decided to do a special feature on the Telugu film industry and put Vanisri on the cover. She won acting awards for her superlative performances in "Krishnaveni" and Jeevana Jyothi. She played dramatic roles and title roles, including double roles in "Vani Rani," "Ganga Manga," Iddaru ammayulu" and Secretary. But, she never sacrificed the substance of her roles for her decorative appearance. However, her greatest asset was her highly photogenic face, and she was friendly with all her cameramen who made sure she looked her very best onscreen. To do so, she slimmed down, even if the producers had favored a heavier, curvier look. Even though, she was taken into films because of her facial resemblance to Savitri, she decided she wanted to be a completely different star than her. She experimented with different hairstyles, and her striking appearance soon caught on and she became the trendy, glamorous star. She applied variety of lipsticks and bhindis. She wore bright costumes and applied heavy pancake makeup to cover up her dark complexion.
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She became the topmost heroine in the 1970's with more hits like "Dasara bolludu," and Prem Nagar." Around this time, the South Indian film industry was gradually converting from black-and-white to color films, and Vanisri took full advantage of her appearance in color films. The producer and director relented after a couple of months and gave into her, and "Aatmiyulu" became a hit. She was confident when she turned down the sister role in "Aatmiyulu" (1969) and opted for the heroine role opposite ANR. She was now consistently landing heroine roles in all South Indian films with top leading men.
She continued with Tamil and Kannada films and had a hit with the Tamil film "Paal Polave Vaan Meedhile " (1969) and the song "naalai intha velai paarthu" that was picturized on her won a National Award. It was a tragedienne role, and she looked beautiful, especially in the song "Idi Mallela velayani." The song became a hit, the film became a hit, and she landed her first heroine role in "Marapurani Katha" (1967). Ranga Rao changed her name from Ratna Kumari to Vanisri, an inverse name of his company "Sri Vani Films." She continued with supporting roles and comedy roles in Telugu films, and she finally made an impact in a sister role in "Sukha Dukhalu" (1967), a film written by the important filmmaker K. Nevertheless, she took them and acted in her first Telugu film "Bheeshma" (1962). As her visibility grew, Telugu film offers came to but only for small roles. The film became a hit, and she was offered more Kannada and Tamil films. He offered Ratna the lead role in his Kannada film, and she took it despite her mother's initial objections. In the audience was a Kannada film director, who thought she resembled actress Savithri Ganesh, then the top female star in South India. When she was 12 years old, she participated in a dance function at her school. While her older sister did well enough to go onto college, Ratna's interest wasn't in her studies, but only in her bharat natyam dancing class.
She sent young Ratna and her older sister to Andhra Mahila Sabha in Madras to be educated. Her mother kept a farm and sold goats milk to support the family. When her father was dying, he told her mother to give young Ratna and her older sister a good education before marriage. Her early life was marred with tragic losses: three members of her family, including her father, died of tuberculosis in a span of one month. Vanisri was born as Ratna Kumari in Nellore, Andhra Pradesh, India in 1948.
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